Huel Complete Bar Review | Is the 4th Iteration Any Good?

In this Huel Bar review, we shall find out if the UK based giant has finally hit the nail and created a good meal replacement bar. This is their 4th try and the 4th time they relaunch their bars.

As a matter of fact, Huel’s has had very little success with meal replacement bars. Despite them having some of the best meal replacement shakes, the bars have been below average to put it mildly.

The first, Huel Bar v1.0 was also known as the brick. v2.0 wasn’t much better, and the v3.0 wasn’t the success the company expected.

Soon after v3.0, Huel released the v3.1 formula in 2020. It came with 6 flavors and offered an exciting proposition. However, when we tasted the bars, it was clear that this was another miss.

So what’s different with Huel Complete Nutrition bar? Is this finally the Huel bar that we can recommend without any hesitations?

Ultimately, is it a contender to be the best meal replacement bar in the market?

For those who are knew to Huel meal replacement bars, the new Complete nutrition bars are 180kcal fully plant-based bars, with 13g of protein, 27 vitamins and minerals, only 2g of protein and come in two flavors: Peanut Caramel and Chocolate Caramel.

Huel Complete nutrition bars review

Huel Complete Nutrition Bar Review at a Glance

  • From:
    From the UK
  • Ships to: Worldwide
  • Price:From £2.19
  • Subscription:10%
  • Kcal/meal:180
  • Type:Bar
  • AllergensCaffeine*
  • User Reviews Positive

Flavours: Peanut Caramel & Chocolate Caramel.


As mentioned above, the Huel Bar has never been a hit. Despite being one of the first items after their powder meal replacement, it was never of the liking of the customers.

This was mainly to the bars being too dry, flavourless and rather hard. Therefore, Huel has always been looking to make a more chewy and moist bar.

Because Huel bars do not taste good. They are a chore to eat, hard on the first bite and the powdery in your mouth.

Me, previous Huel Bar review

They changed the texture in the last iteration. They also made a 200kcal bar, as opposed to a fully fledged meal bar with 400kcals.

This time, they’ve changed the name: “Huel Complete Nutrition Bar”.

The irony is that the Huel Bar has always been nutritionally complete.

On top of that, they’ve reduced the amount of calories to under 200kcals, going even further into snack territory. Lastly, it’s worth noting that they’ve gone from 6 flavors to just only 2. While it’s certain that they will release more flavors, this also seems like they are testing the market first.

So, will the Huel consumer like the new bars? And are they actually directed to them?

What I like

1. Improved texture. The caramel layer makes them less dry.

2. Taste is OK and familiar if you are used to protein bars.  

3. Plant based, soy free, gluten free and includes all essential nutrients.

4. Available worldwide.

What I dislike

1. Even more expensive than before.

2. Less omega-3.

3. Minimum order is £66 (2 boxes).

4. Not very filling.

Nutritional Breakdown

The new Huel Complete Nutrition Bar has less than 200kcal per bar, instead of the 400kcals that many meal bars have, such as the Plenny Bar. As such, it does not provide you with enough calories to replace a full meal, and it clearly intended to be used as a snack.

Besides, it’s a vegan meal replacement bar, high in fibre and protein. It includes all 27 vitamins and minerals.

Huel Bar Nutritional Overview

Huel Bar (Chocolate Caramel)
Macros (C/P/F)37/28/35
FeaturesSoy Free
Includes ProbioticsNo
Artificial SweetenersYes
Synthetic AdditivesYes
Contains All MicronutrientsYes
Controversial IngredientsMaltitol

Based on Chocolate: Pea Protein, Brown Rice Syrup, Soluble Gluco Fibre, Concentrated Grape Juice, Rice Starch, Brown Rice Protein, Gluten-Free Rolled Oats, Chocolate (Cocoa Mass, Coconut Sugar, Cocoa Butter), Gluten-Free Oat Flour, Sunflower Oil, Flaxseed Powder, Sunflower Lecithin, Rice Bran, Cocoa Powder (2.5%), Micronutrient Blend*, Medium-Chain Triglyceride Oil (from Coconut), Tapioca Starch, Natural Flavouring.

*Potassium Citrate, Potassium Chloride, Calcium Carbonate, Maltodextrin, Vitamin C, Magnesium Oxide, Niacin (as Niacinamide), Vitamin E (as D-Alpha Tocopheryl), Pantothenic Acid (as Calcium-D-Pantothenate), Zinc Oxide, Riboflavin, Vitamin B6 (as Pyridoxine Hydrochloride), Vitamin B1 (as Thiamin Mononitrate), Potassium Iodide, Vitamin K2 (as Menaquinone-7), L-Methylfolate Calcium, Vitamin A (as Retinyl Acetate), Vitamin D2, Vitamin B12 (as Cyanocobalamin).


Based on Chocolate Caramel:

  • Total Carbs: 10.0g, 4% of RI.
  • Sugars: 2g,2% of RI (based on EU).
  • Fiber: 6g, 21% of RI.

This is where one of the biggest shifts between the two bars has happened. Huel has lowered the amount of carbs on the bars, and substituted the sugar (brown rice syrup and concentrated grape juice) that was used as a binder for maltitol.

Maltitol is a sugar alcohol commonly used in protein bars, half as sweet as sugar, approved by the FDA as an artificial sweetener.

The one downside of maltitol is that in rare cases it might cause bloating and diarrhea, as it can act as a laxative.

Another feature of meal replacement bars is usually the high fibre content, which is the case for Huel Bar. They’ve further increased the amount of fiber in the bars, which could cause some laxative effects for those unused to fiber content.

That said, considering that only 7% of US adults consume enough dietary fiber, it might be a good thing.


Based on Chocolate Caramel:

  • Total Fats: 7.0g. 9% of the RI.
  • Saturated Fats: 3.0g. 15% of DRI.
  • Monosaturated (MUFA): 2.0g.
  • Polyunsaturated (PUFA): 2.0g.
  • Omega-3 (ALA): 0.1g.
  • Omega-6: 1.5g.

Once again, there have been some changes to the worst in this aspect. Even though the omega-3 in the previous Huel Bars was from ALA – which your body does not convert into actual omega-3 (DHA, EPA) very efficiently – they’ve lowered it from 0.4g to 0.1g.

The amount of omega-6 has also been lowered, and the medium chain triglycerides remove.

Without know the reason for this, it feels like they’ve removed quality nutrition.


Based on Chocolate:

  • Total protein: 13.0g, 26% of DV.
  • Source: rice protein and pea protein.

Huel’s products are all vegan and most of the time the protein source is a mix of pea and rice protein. These two protein sources work well in conjunction, since they balance out the deficiencies in the amino acids of each source. In fact, both of them together provide one of the best vegan protein sources.

However, it is worth noting that Huel has increased the amount of rice protein in the bars, and decreased the amount of pea protein.


Every Huel Bar will provide you with at least 15% of you daily vitamins and minerals.

Huel Complete nutrition bar vitamins
Huel complete nutrition bar minerals


Huel bars contain peanuts and wheat.

Tasting Test

As far as the taste goes, at the time of writing this Huel Bar review, they only offer 2 flavors: Chocolate Caramel and Peanut Caramel. This is a downgrade from the 6 flavors offered before (seen below)

Huel Bars taste review latestfuels.j
Old Huel 3.1 bars

In summary, how do Huel Bars taste? Well, not so different to most caramel protein bars in the market. They have a chewy texture, and the caramel coat does wonders not to make the bar dry. Huel bars are not extremely sweet, which is nice.

Best flavourPeanut Caramel
Best to WorstPeanut Caramel (A), Chocolate Caramel (A-)
TasteNicely sweet, with a extremely noticeable caramel layer. What you would expect from a caramel based protein bar.
TextureBig change, as they are not as dry as the 3.1.
SatietyFor some reason, not as filling as their last version.
AfterthoughtsI wish they would have a more crunchy texture.
Huel Bar Chocolate Caramel texture
The texture on the new Chocolate Caramel.
Huel 3.1 bar texture
Huel Bar v3.1 texture (Chocolate).

More about Huel Bars

Huel Bars are part of Huel’s complete food line up. The UK based meal replacement company started in 2014, and since has become the largest complete food manufacturer.

As such, besides the bars they offer powder based meals, a ready to drink, a warm complete food, and a complete protein. All of them, plant-based, without soy, and high in protein. I discuss each of them in more detail in my Huel review.

Huel Complete Nutrition bars
They come in boxes of 12.


Now, going back to the bars, let’s discuss one of the most important aspects: the price.

This will vary according your region (US, UK, EU), how many you buy (there’s bulk discount), and whether you are subscribed (20% discount in the US, 10% in Europe).

However, in all regions bars come in boxes of 12, and you need to purchase at least 2 boxes (£66 for both). Alternatively, you can try them as an add-on when you buy other Huel products (as single bars).

It is worth noting, that in the new website (for the UK and EU), Huel automatically applies a subscription discount. Thus, when you change, the price of the bars will increase.

EU (€)UK (£)US ($)
Expensive (2 boxes)2.542.753.40
Price per serving

Are Huel Bars Worth It?

I am a big advocate of Huel products. I believe that Huel H&S is the best warm complete food option, bar none. Their powder-based meal replacement shakes are excellent, and Huel Black is fantastic.

However, I think Huel keeps missing the target with the bars. I actually thought that the v3.1 was quite good. Not all flavors were fantastic, but the average was decent and the price reasonable.

On the contrary, now bars cost almost double what the old ones did! They do not offer double value. At that price range, you are competing with the healthiest meal bars in the market, like Lyfefuel Essential bars.

In short, the new Huel Bars are not worth it.


Huel Bars are available in most places worldwide. Few exceptions include Canada.

For the EU, UK and the US, buying 2 boxes will qualify you for free shipping. In the UK this is next day delivery.

Huel Complete Nutrition Bar Customer Reviews

There are not many reviews of the latest Huel bars, but here are a few from the forums. Most people like the improved texture, and believe this even taste better. However, there were a few users that weren’t happy about the nutritional changes.

I like the Peanut ones. The other ones are decent but they have a kind of Turkish delight texture inside that is not my favourite but the taste is good.


Sweetness: marginally sweeter than the Complete Protein but not offensively so – I guess moving from the 3.1 bars to these – that maybe more pronounced. Nowhere near the sugar bomb people are expecting. (much less sweet than a Snickers/Mars)

Texture: it’s a pretty nice mouthfeel, a little softer and drier than I expected (maybe the 5 days sat in the depot is responsible for that). Ive put them in the fridge to firm up before I try another.

Taste: Chocolate is nice not too sweet and better than that bland fudgy style chocolate you get on Grenades. It’s obviously not milk chocolate so not that creaminess to it but not bad.


First off, I want to say these bars taste great as a treat. But it’s like a candy bar – not a nutrition bar. They’re just too sweet for me to crave them as part of my daily routine, and the “2g of sugar” feels misleading, especially coming from Huel, a brand I usually take to be pretty up-front about these things. The bars are very sweet – how much Maltitol is in here? It may be less of a sugar than sucrose, but you’re still getting 2.1kCal/g. And now you’ve had to add the “warning: excessive consumption may produce laxative effects” label due to this sweetener choice.


Some people even reported that the Chocolate Caramel tastes a little coconuty:

Having had the new caramel bars for quite a few days now I have decided that I will not be ordering any more when this batch is over. My main reasons are:

  • Not filling enough
  • Initially I liked the taste but I have recently concluded a bit too sweet for me (at breakfast anyway). Plus the odd artificial/synthetic/coconutty tang bugs me.

Huel Bar vs other meal replacement bars

Huel Bars are a very good deal if you live in the UK, since the price is lower there. However, the price is higher than other competitors within Europe. I would look for other Huel alternatives like Powdermatter.; Jake (Vitaminbar); Plenny Bar…

Furthermore, you will have the options to go for light (100kcal) bars or bigger (400kcal) bars; as well as enjoy different textures.

General Information

Huel BarVitaminbarFeedPlenny Bar
serving size180333400400
serving price€2.54€2.20€3.50€2.50
Protein (g)13192020
Sold inWorldWorldEUWorld

Besides those shown above, there are many more options; particularly in Europe. These include, PlennyBar, Satislent Bars or Queal Go bars. 

However, I think that the ones above cover a wide array of option, and include some of the best tasting bars.

Other companies like Jimmyjoy or Feed. opt for bars closer to 400kcal, in which case they are more like a small meal. Both brands have very good tasting bars, but I would go for the latter.

Huel Bars vs

Feed bars

Feed. Bars

Feed. is a French bar that offers over 18 different bars: Original, Light, Sport and Snack. All of which are vegan and complete. In fact Feed. has some of the best tasting bars. For instance, Feed. Original bars are crumbly, cake-like, sweet and delicious. Feed. Sport Bars, on the other hand, are more reminiscent of protein bars.

Plenny Bars

Plenny Bars

Another favourite of mine. They are available in both the US and Europe, and offer a more affordable bar that can easily replace a meal. Not only that, but the flapjack like texture is more enjoyable and most taste better than Huel bars.

Jake vitaminbars


Last but not least, Jake’s Vitaminbars, which are also available in both sides of the Atlantic. These are 333kcal meal bars that have also a flapjack like texture, but moister than Huel Bars. Taste-wise, most of them are better too.

Huel Bars Alternatives in the US

Meal replacement bar options are more limited in the US than in Europe. Jake and Plenny Bars are available in the US, but the latter are often out of stock.

The best meal bars available in the US are Lyfefuel Essential bars. These are fully vegan bars, which also contain 12g of protein, are high in fiber, contain more nutrients than Huel bars, and are optimized to keep you full. There are many reasons to love the Lyfefuel bars, but I love the more natural approach with real food ingredients and the superfood blend. It offers a less bloating, but more filling and energizing bar option.

Huel vs popular US snack bars

When looking at popular US snack bars like Clif, Aloha, Kind, Huel seems to do pretty well, but that’s mostly due to the added vitamin and mineral blend. If you value natural ingredients, and lack of artificial sweeteners, there are better options out there.

Huel Bar FAQ

Are Huel Bars vegan?

Yes, all ingredients found in Huel meals are plant based.

Can I eat only Huel bars?

Unlike their powder meal replacements, Huel states to use the Bars for snacking purposes only.

Are Huel Bars available in the US?

Yes, you can buy Huel Bars worldwide.

What’s the shelf life of the bars?

They should last at least 12 months when stored in a cool, dry place, avoiding direct sunlight.

A second opinion if you wish.

Verdict – Huel Complete Nutrition Bar Review, a Step Backwards

Summarizing this Huel Bar review, would I recommend them?

Sadly, unlike the v3.1 Huel bars which I thought they were pretty good, I cannot recommend the new Huel Complete Nutrition bars.

Sure, these are quite tasty, they have an improved texture with the caramel layer, which makes them less dry. Sure, on paper they look nutritionally complete, vegan, and packed with protein – as you would expect from Huel.

However, the price of the bar has doubled, the nutrition of the bars is slightly worse, and even if the flavor is better, it’s not enough to distinguish from a a protein bar.

Honestly, I would recommend buying cheaper protein bars and adding a multivitamin, as you will have more flavor options and they will offer a similar nutritional output.

If you are a Huel customer, you might want to add it to your order for convenience, but otherwise there are better meal replacement bars available.

Huel Bar v3.1

From $2.04 | £1.44 | €1.93












  • Peanut Butter and Salted Caramel are great
  • High protein, soy free, gluten free and vegan
  • Very filling
  • Variety box to try out all flavours
  • Better than the old bars


  • Not great for those who like sweet bars
  • Chocolate based flavours are lackluster
  • Minimum order is £53
  • Texture can be a little dry
  • High in sugar and saturated fats
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