Saturo US | What, How, When and Why?

All you need to know about the Austrian RTD manufacturer and how it benefits you.

There is a new boy in town. He is not from around. He is from Austria. Australia? No, Austria, where Arnold Schwarzenegger is from. But is Arnie not from California? No, he is from Austria, the small European country in the middle of the Alps neighbouring Germany, Switzerland, Italy, Hungary, Czech Republic and Slovakia.¬†Either way, Saturo has crossed the Atlantic and it is ready to start its American dream. However, we all know that the American dream is not as sweet or as easy to achieve as they show in the movies. Let’s see if Saturo US can make it.Saturo logo

3 sites you need to visit to learn about Saturo:

8 Things you should know about Saturo US

1. Who is Saturo?

Saturo is an Austrian brand focused on ready-to-drink (RTD) meal replacements. They offer soy based, high fat low carb vegan shakes.

2. What is Saturo US?

Saturo is expanding their operations to the US and they will start selling their RTD products in Amazon and the US Saturo website.

3. Why is this happening?

The European RTD market is really competitive at the moment with many brands releasing their RTD versions. However, in the US Soylent dominates the market almost on its own. Saturo believes they can take a piece of the apple pie.

4. When is Saturo available in the US?

Saturo will be available in Amazon as for the 5th of October of 2018.

5. Where can I buy Saturo?

In Amazon as for tomorrow and in the Saturo US website in the near future.

6. What products does Saturo offer?

In Europe Saturo offers, 2 sizes of RTD products (330ml and 500ml) available in 8 flavours and a caffeinated version; as well as a cocoa meal replacement bar.

Saturo Products
Saturo offers up to 8 flavours in 330ml and 3 flavours in 500ml.

In the US they will start by offering limited edition Vanilla and limited edition Chocolate flavours of 330ml RTD version.

7. Why should I buy Saturo?

Saturo is praised by its flavours and is the it offers a sixth of your daily nutritional needs (2,000kcal diet) per 330ml. You will be able to get a balanced meal with the very best taste a shake can offer.

8. Is Saturo better than Soylent?

Saturo is practically similar to Soylent. While, currently Soylent offers more flavours and it is likely to be cheaper, soon Saturo will offer a wider array of flavours and a meal replacement bar (which currently Soylent does not offer).

I feel that before that, Saturo will be a mild (aka not very different) alternative to Soylent and it will be worth considering only if you are looking for something different, or believe Saturo’s taste is better. In the future, Saturo is likely to offer more flavours and more interesting combinations than Soylent.

What is Saturo US?

Saturo will start offering their RTDs in the US, starting on Thursday 05/10/18. The move was announced after a 6 digit figure funding round with Square One Foods on the 18th of September.

Press release Saturo 18_09
Press relase written by Saturo the same day the FB announcement was made. You can find it in the Saturo website under the press section.

Saturo US FB announcementThey have a website (us.Saturo.com) in which they list some of the features of their drink and offer a raffle to win a Saturo package at launch. I would love if it were a lifetime Saturo subscription. That would have been a great prize to win.

However, it seems that the initial launch platform will be Amazon.

When will Saturo be available in the US and how?

Initial reports seem to suggest that Saturo will be first available through Amazon and that will only sell the 330ml (330kcal) version of their RTD in Chocolate and Vanilla version.

Saturo Chocolate 330 Amazon
They also offer the Saturo Vanilla Limited Edition. The price is yet to be known.

The price in the Amazon Store is $25.45 for a 8pack (330ml). This works out about $0.28/Fl Oz, which is more expensive than Soylent Drink ($0.22/Fl Oz). I was expecting the price to be higher than Soylent, but I was hoping it would remain under $3, since in Europe the same Saturo shake costs $2.60; thus, with a little extra cost for the shipping and other logistic costs $3 would be a reasonable price.

I expect they will use Amazon at the start to take advantage Amazon’s warehouse and logistic apparatus. With that, they will be able to spread the word and increase awareness, for when the full launch of the website happens later on the line (26th of October?).

What does Saturo offer?

In Europe, Saturo offers 2 different sized RTDs: 330ml and 500ml (which come in different flavours); a coffee version of their 330ml and 500ml bottles; and a cocoa bar. They also have a large Taster Pack with 8xOriginal, 8xVanilla, 8xChocolate, 8xStrawberry (all in 330ml) or a small Taster Pack which includes all Saturo’s products including the cocoa bars.

Saturo 8 Pack
There is currently a limited amount of 8packs available in Amazon.

Check the full lineout of Saturo products in the full Saturo review.

What will Saturo offer in the US?

What Saturo is going to initally launch in the US is the 330ml version of their product:

Limited edition Vanilla

Saturo RTD 330ml

  • Meal Replacement
  • Ready-to-drink
  • 330kcal/meal
  • 20P/35C/44F % of Energy from
  • 8g of added sugars/1.4g of Saturated Fats per serving
  • Price is unknown.
  • Soy and Gluten

The flavours listed in Amazon currently are Limited Edition Chocolate and Limited Edition Vanilla. These two are some of the most popular flavours in the European line-up. The 330ml RTD comes with 330kcal, mainly from fat. While 44% of the total calories is more than what is recommended in the US guidelines, Soylent follows a similar patter to much success. High fat low carb profiles are quite popular among meal replacement brands. It might take a little to get used to it, but it should not cause you any health issues.

Each shake also comes with 16g of protein (32% of RI) and 29g of carbs (11% of RI). The protein comes from soy protein isolate mainly. While, I would not consider this ideal, soy protein does have a high digestibility score and a total of 96g protein per day should be sufficient for most people.Saturo US ingredients

As for the carbs, the main sources are maltodextrin and isomaltulose. Ironically, isomaltulose is a sugar with a low glycemic index (GI) while maltodextrin is a complex carb with high GI (meaning that has more impact in blood glucose levels). However, the overall GI of Saturo is really low and should be suitable, even for diabetics.

Saturo US Nutrition Facts
The amounts of micronutrients per serving have been changed in comparison with the EU formula.

Saturo Vs Soylent Drink; which one is better?

SATURO
Strenghts
  • Flavour variety and taste
  • Two sizes (EU)
  • Cocoa bar
  • Small Taster pack
Weakness
  • Very similar nutritionally to Soylent
  • Price in the US
SOYLENT
Strengths
  • Price
  • Brand name and set customer base
  • Have been releasing more flavours
  • Availability
Weaknesses
  • Products have not changed much
  • Still limited flavour range
  • People are looking for alternatives

 

General Information
Saturo

Saturo is the European Soylent. They produce high fat low carb ready-to-drink shakes. They offer vegan shakes that have high oleic sunflower oil, isomaltulose, maltodextrin and soy protein isolate as main ingredients. Saturo’s main strength is the wide array of flavours that offers in Europe.

Soylent Drink

Soylent Drink is the mother of all RTDs. A high fat low carb drink available in 4 flavours; Vanilla, Cacao, Strawberry and Original. 20g of soy protein isolate, 26 micronutrient, a low GI profile and 500mg of omega-3 per 400kcal serving

Soylent Cafe

Soylent Drink’s caffeinated brother available in 3 flavours: Cafe Chai, Cafe Vanilla and Cafe Mocha. Nutritionally identical to Soylent Drink.

Soylent Saturo
From USA AUT
Ships to USA & UK EU & US*
$/400kcal $$$ $$$
C/P/F 38/19/43 36/20/44
Allergen Soy Soy
kCal/meal 400 330
Serv/day 5 6
Suitable Vegan Vegan
Flavours 5 2
Products 2 1
Subscription 10% 10%
Nutritional breakdown

Note: The serving sizes are different, thus having more fats or more carbs per serving does not mean one is richer than the other per se. DV stands for Daily Value and showcases the percentage of the daily requirement for an specific nutrient.

per serving Soylent Drink DV (%)
Saturo DV (%)
Energy (C/P/F) 38/19/43 35/20/44
Energy (kCal) 400 20 330 16.6
Fats (g) 21 32 16.0 21
Saturated (g) 2.0 10 2.0 10
Monounsaturated (g) 15 12.0
Polyunsaturated (g) 3.5 2.5
Trans fat (g)
0.0 0.0
Cholesterol (mg)
0.0 0 0.0 0
Carbs (g) 37 13 27.0 10
Sugars (g) 9.0 8.0
Added Sugars (g) 9.0 18 8.0 16
Fiber (g) 3.0 12 4.0 16
Soluble fiber (g) 1.0
Protein (g) 20 40 16 33
Salt (g) 0.3 13 0.25 11

One thing worth mentioning from this table is that Saturo seems to be richer in saturated fats than Soylent, since both have 2g per serving, but Saturo’s serving is smaller. However, they are both within the Daily Values.

Main Ingredients:
Soylent Drink
Saturo
Fats Sunflower oil, canola oil Sunflower oil, canola oil
Protein Soy protein isolate Soy protein isolate
Carbs Maltodextrin, Isomaltulose Maltodextrin, Isomaltulose

This is just to showcase that both drinks are increadibly similar ingredient and nutrition-wise.

Shipping, Subscription and Availability.

Currently, Soylent has a big advantage at this department, even more when we consider Saturo has only launched via Amazon.

Soylent offers a 10% subscription based discount, while Saturo does not offer any (not even in Europe). There is hints that this will change soon.

On top of that, Soylent offers free shipping in orders above $20 in the US (basically every order), while Saturo is using the Amazon apparatus. It does seem to be free shipping, at least to certain parts in the country. In the future, when Saturo launches its website, I would expect a similar deal to Soylent’s free after $20.

In terms of availability, Saturo has only launched a few 8 packs in Amazon, since it says there are only 17 in stock (10 a.m CET). In the future, you will be able to buy from the website and Amazon; however, I would not be surprised if Saturo is able to arrange a deal with an US retailer to sell it in shops. At the moment, Soylent has the upperhand, since it is widely available in 7-Eleven stores, Wallmart, Target and Kruger among others. They also sell through Amazon and their own website.

So which one is better?

I would say currently Soylent has the upperhand because it offers more (flavours+products), it is more widely available and it is cheaper. However, once the full launch happens, I expect to see more flavours coming out from Saturo, flavours such as Hazelnut or Coconut that Soylent does not offer. Then, it will be interesting which one tastes better in the opinion of US customers.

Nutritionally they are both almost identical, so I would see no reason to choose one over the other in that regard.

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4 Comments
  1. JB says

    As a regular Soylent RTD drinker, I’m interested in trying Saturo just to compare taste. I also like the idea of the 330 kcal portion, I believe it allows for a bit more flexibility. Soylent’s new vanilla flavor is pretty tasty (actually tastes like whipped cream to me) and the cacao isn’t bad either, though its like third on my go-to list from them. So I cant wait to compare/contrast the two.

    I entered the contest to potentially win one of the packages from Saturo, so I’m keeping my fingers crossed, but should I not win, I’ll likely take the dive and try these.

    Really love this site and visit often, the content is extremely informative. I appreciate what you do….keep it up.

    1. enaut says

      Hey,

      Your comment was very much appreciated. It is always good to know what the customer thinks (besides me). I think that Saturo could be an easy shake to adapt for Soylent users, since they are very similar. Kind of Pepsi/Coke situation here.

      I agree with you that the 330 option is quite interesting, specially when you pair it with the 500ml options. It could be a great mid-afternoon snack or something to bridge between meals.

      Interesting to see your opinion on the Vanilla version. I think the reception has been warm, but I know some people were let down by it.

      I will be getting my hands in the full European range soon (which I hope is available in the US soon) and I will make a post putting forward my thoughts on the flavours.

      And good luck on the raffle. I hope you get some freebies!

      1. JB says

        I think the Pepsi/Coke analogy is spot on, I definitely agree. And yeah, 330 option is intriguing, been toying with the idea of staggering my calorie intake certain days, and this would make it easier.

        Of the Soylent flavors, Chai is still my absolute fave, but vanilla is a close second. Not big on too much caffeine, so I’ve decided to pass on the other cafe flavors, and strawberry is HORRIBLE. Original & cacao are ok.

        Looking forward to your insight and breakdown of the other flavors, as well as new and lesser known products.

        1. enaut says

          Danke!

          I need to try Chai, seems to be very popular.

          I will try my best, even though I am not a very good food critic. I am quite disappointed with the overall cacao flavours in the meal replacement industry after having such a good experiences in the protein shakes I have had from different brands. Maybe that would be a good topic for an article: “Why do all chocolate MRs suck?”

          Let me know if you get to try Saturo!

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